About this product
A premium slow-feeding lick mat that keeps dogs and cats calm, busy, and happily licking.
Authentic LickiMat® quality - a trusted enrichment tool used by pet parents worldwide.
When your pet needs calm vibes and tasty focus, Playdate TUFF shows up like a little wellness coach… with snacks.
Perfect for busy days, anxious moments, and “please don’t chew my sofa” seasons.
A durable, dishwasher-safe lick mat for slower feeding, calmer behaviour, and longer treat time.
Why you’ll love the Playdate TUFF
Calms stress + supports better behaviour by encouraging licking (a naturally soothing action for many pets)
Slows down eating so meals last longer and feel more satisfying
Makes small portions feel bigger - spread a thin layer and they still get maximum enjoyment
Great for wet, raw, mushy or spreadable foods like yogurt, peanut butter (xylitol-free), purees, wet food, softened kibble
More durable “TUFF” build - ideal for pets who are rougher on their gear
Dishwasher safe for easy cleanup
Freeze it for extra long sessions (perfect for hot days or high-energy pets)
What you should know
- Not a chew toy: supervise your pet the first few times and remove it if they start chewing.
- Download the quick guide (PDF): LickiMat How To A5 Flyer
- Best grip tip: use on a clean, smooth, flat surface for better grip (tiles, sealed wood, fridge, bath).
- Want longer calm time? Freeze the mat after spreading food.
- For heavy chewers or teething puppies, consider adding the LickiMat Keeper.
How to use (simple)
- Spread a thin layer of pet-safe food across the squares
- Place on a clean smooth surface
- Let them lick and relax
- Rinse or pop in the dishwasher
Mini FAQ
Q: Is this for dogs only?
A: Nope - it works for dogs and cats, and suits many breeds and sizes.
Q: What foods work best?
A: Wet food, yogurt, pet-safe peanut butter, purees, softened kibble, raw or mushy toppers.
Q: Can I freeze it?
A: Yes - freezing is awesome for longer sessions and slower feeding.
Q: Is it dishwasher safe?
A: Yes - the TUFF version is designed to handle dishwasher cleaning.
Q: My dog chews everything… will this survive?
A: TUFF is more durable, but if your dog is a power chewer, supervise and consider a Keeper for extra protection.